As Sponsorships Dwindle, Track Officials Loosen the Rules for Athletes

Top performers can earn big money, but most others struggle.

By JERÉ LONGMAN
SPORTS SUNDAY


Lauren Fleshman arrived at the start of the New York City Marathon in November as a human billboard, wearing temporary tattoos that advertised an energy-bar company she founded with her husband. Race officials intervened, telling Fleshman the tattoos...

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