Even A Giant Can Learn To Run

Under Samuel Palmisano, I.B.M.’S game plan was anything but conservative.

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BRIGHT IDEAS


BECAUSE it has become so consistently successful, I.B.M. is almost boring. This is a company so predictable that its financial forecast is packaged as a “five-year road map,” as if it were some sort of state planning exercise. Yet behind I.B.M.’S...

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